AI changes the question, not the answer

What your company built before may not matter anymore.

When a technological shift is big enough, past product-market fit stops being a roadmap. It becomes history.

The shift from candle to lightbulb wasn't about making a better flame. Yet a lot of companies are treating AI that way. They're trying to make existing processes faster:

AI that writes emails.
AI that summarizes meetings.
AI that fills out CRM fields.

That's optimization. It's the electric candle.

Real shifts change the question entirely. If teleportation was invented today, would we be reinventing how we travel, or wasting time building a teleporting car?

AI might be closer to that kind of change. Which means the real question isn't: "How do we add AI to what we already do?" It's "What becomes possible now that intelligence is cheap?"